Building products for people

Great UX (User Experience) is the difference between products that people love and products that die off. UX is the emotion, intuition and connection that people feel when using a product or service. Delightful experiences drive word of mouth and organic virality. Bad experiences create disappointment, frustration and decrease the likelihood of using a product again. Every interaction matters. Every word matters. Every detail matters.

My goal is to make the world better by creating products and services that are:

Learn more about my Product Design Approach

Key principles: 

  1. We don’t just build a product, we build relationships with people.
  2. Every user facing experience or a proposed feature should have a UX doc attached.
  3. Keep things simple!
  4. Make things clear.
  5. Again, do not overcomplicate.
  6. Why are we doing this?
  7. Apply scientific thinking vs wishful thinking.
  8. Convert guesses into hypotheses.
  9. “If we do {this}, then {that} should happen”.
  10. No need — no build. If nobody needs it, then don’t build it.
  11. If there’s no clear value in it, it is not worth discussing.
  12. The simplest execution is usually the best one.
  13. Refer to qualitative and quantitative data. Test early and often.
  14. Focus on the efforts that bring the most value.
  15. People, not users.
  16. Dig into the root cause of a problem. Use 5 whys technique.
  17. Identify delighters vs frustrators.
  18. Support vs manipulate.
  19. Naming is crucial.
  20. Microcopy is very important.
  21. Content is the key.
  22. Remove all noise.
  23. Make sure people can recover from errors well.
  24. Apply Kano Model.
  25. Start with the end goal.
  26. Focus on results, not deliverables.
  27. Be productive, not busy.

Featured case study. Picterra SaaS.

Picterra is geospatial cloud-based-platform specially designed for training deep learning based detectors. It automates the analysis of satellite and aerial imagery, enabling users to identify objects and patterns (road cracks, damaged roofs etc.) at scale, anywhere on Earth.

As a full-time UX Designer, I was leading every aspect of Picterra User Experience. It included: research, analytics, interviews, prototyping, UI design, usability testings, conversion optimisation and many more.

Check the case here: Picterra SaaS Case Study

What’s next?