Building products for people
Great UX (User Experience) is the difference between products that people love and products that die off. UX is the emotion, intuition and connection that people feel when using a product or service. Delightful experiences drive word of mouth and organic virality. Bad experiences create disappointment, frustration and decrease the likelihood of using a product again. Every interaction matters. Every word matters. Every detail matters.
Learn more about my Product Design Approach
- Make things clear.
- Identify delighters vs frustrators.
- Content is the key.
- Focus on results, not deliverables.
- Be productive, not busy.
Featured case study. Picterra SaaS.
Picterra is geospatial cloud-based-platform specially designed for training deep learning based detectors. It automates the analysis of satellite and aerial imagery, enabling users to identify objects and patterns (road cracks, damaged roofs etc.) at scale, anywhere on Earth.
As a full-time UX Designer, I was leading every aspect of Picterra User Experience. It included: research, analytics, interviews, prototyping, UI design, usability testings, conversion optimisation and many more.
Check the case here: Picterra SaaS Case Study