Building products for people
Great UX (User Experience) is the difference between products that people love and products that die off. UX is the emotion, intuition and connection that people feel when using a product or service. Delightful experiences drive word of mouth and organic virality. Bad experiences create disappointment, frustration and decrease the likelihood of using a product again. Every interaction matters. Every word matters. Every detail matters.
Learn more about my Product Design Approach
- Make things clear.
- Identify delighters vs frustrators.
- Content is the key.
- Focus on results, not deliverables.
- Be productive, not busy.
Recent product design. CONXAI.
CONXAI is an AI based SaaS that understand construction. It makes it easy even for non-tech users to configure and scale AI-powered analytics solutions for a variety of construction use cases in HSE, logistics and quality. As a full-time Product Designer I completely rebuilt the UI, information architecture and design system to bring the product to the next level.
Check the designs at: CONXAI (Desktop, mobile, design system)
Featured case study. Picterra SaaS.
Picterra is geospatial cloud-based-platform specially designed for training deep learning based detectors. It automates the analysis of satellite and aerial imagery, enabling users to identify objects and patterns (road cracks, damaged roofs etc.) at scale, anywhere on Earth.
As a full-time UX Designer, I was leading every aspect of Picterra User Experience. It included: research, analytics, interviews, prototyping, UI design, usability testings, conversion optimisation and many more.
Check the case here: Picterra SaaS Case Study