Design approach (with examples)
Stage 2. UX/UI audit
- Interaction design
- Conversion & user flows
- Visual design
- Content, messaging & language
Recent product UI design: CONXAI (Desktop, mobile, design system)
- Make things clear.
- Identify delighters vs frustrators.
- Content is the key.
- Focus on results, not deliverables.
- Be productive, not busy.
Example case study. Picterra SaaS.
Picterra is geospatial cloud-based-platform specially designed for training deep learning based detectors. It automates the analysis of satellite and aerial imagery, enabling users to identify objects and patterns (road cracks, damaged roofs etc.) at scale, anywhere on Earth.
As a full-time UX Designer, I was leading every aspect of Picterra User Experience. It included: research, analytics, interviews, prototyping, UI design, usability testings, conversion optimisation and many more.
Check the case here: Picterra SaaS Case Study