Every time users interact with your product, they:
- Filter the information
- Seek the meaning of it
- Act within a given time
- Store bits of the interaction in their memories
So to improve your user experience, you need to understand the biases & heuristics affecting those four decision-cycle steps.
Below is a list of cognitive biases and design principles (with examples and tips) for each category.
Let’s dive right in – 101 Cognitive Biases & Principles That Affect Your UX